wynk music

Wynk Music, Airtel’s music streaming platform with a large pan-India user base, needed an elevated visual identity and a more intuitive in-app experience to support its rapid growth. The platform required a design refresh that could scale with evolving user needs while strengthening emotional connection through music.

The engagement focused on refining the Wynk logo and visual language, along with redesigning the app interface to improve navigation, discovery, and personalization. We simplified content pathways, clarified hierarchy, and enhanced key listening flows to make exploration feel effortless.

The result was a more seamless and engaging listening experience that encouraged longer sessions and deeper interaction. The refreshed design strengthened Wynk’s position in a competitive streaming landscape by balancing usability with a distinctive, music-first identity.