kynd

KYND is a purpose-driven brand committed to bringing 100 percent handmade Ethiopian fabric to the global market. Owned directly by weaver collectives, the brand supports traditional Ethiopian weaving techniques while ensuring sustainable livelihoods through producer ownership.

We partnered with KYND to develop a brand identity that reflected the depth of its mission without overstatement. Our work focused on crafting a thoughtful visual language, narrative positioning, and packaging direction that honoured heritage, craftsmanship, and ethical trade. Every element was designed to feel authentic, respectful, and clear, allowing the story of the makers to remain central.

The resulting identity balanced purpose with polish, helping KYND communicate its values transparently while building trust with a global audience. The brand system supported both storytelling and scalability without compromising its roots.