7 eleven

7-Eleven, one of the world’s most recognized convenience retail brands, partnered with Stuzero to strengthen visual consistency across its new store formats in India. The focus was on extending the brand thoughtfully into physical environments while improving navigation and customer experience.

The project centred around branding extensions and environmental graphics that supported 7-Eleven’s core convenience formula of Refresh, Refill, and Ready. We developed a clear and scalable visual system across signage, zoning, and in-store communication. Every element was designed to improve visibility, guide customer flow, and reinforce brand purpose within the retail space.

The outcome was a cohesive in-store environment that felt intuitive and efficient. The system enhanced usability for customers while ensuring brand consistency across locations, supporting 7-Eleven’s growing retail footprint in India.